Transforming Business and Management:Innovation, Sustainability, and Digital Futures

Impact of Smart Tourism Technologies and Sustainable Tourism Practices on Tourist Loyalty: A Stimulus–Organism–Response Perspective
Dr. E. Nagaraju, Ummarfaruk B Rasool Bandi, Niteesh Pattenshetti.

Predicting Patient Satisfaction Through Medical Service Quality: Evidence From Hospital Patients
Prof. Nuzhatul Abrar Siddiqua, Chandan B. M, Rohan Malagi.

Building User Loyalty on OTT Platforms: The Influence of Service Quality, Satisfaction, and Viewer Stickiness
Dr. E. Nagaraju, Manojgouda V Danappagoudra, Sushanth.

Supporting Service Quality and Patient Satisfaction in Tertiary Multispecialty Hospitals: Evidence from Bengaluru, India
Dr. Shilpa Sachdeva, Bhaskar B Bhat, Sinchana Ganapati Hegde

Sustainable Finance Beyond Green Bonds: Emerging Instruments, Institutional Architecture, and Transition-FinancePriorities in India.
Subhrasmita Acharya, Mohit M , Darshan Achari.

From Adoption to Assurance: How AI Capability and Explainable Governance Shape Credit Risk Management Efficiency in Indian Commercial Banks
Dr. Anil PS, Raja Raj, Mohit Manu.

Nursing Service Quality and Patient Satisfaction in Leading Multispecialty Hospitals:Evidence From Bengaluru, India
Om Prakash1, Darshan C M, Anith Kumar P S

The Impact of Sustainability Practices on Financial Performance: Evidence from Indian Listed Companies
Sharfunisa. N, Nagendra Prasad M, Pramod B V

Conversational Assurance in Fintech: Impact of AI-Powered Chatbots on User Trust in Digital Payment Apps in India
Dr. Anushree Singh, Dilip S, Ananya M P

Impact of AI Capability and Explainable Governance on Credit Risk Management Efficiency in Indian Commercial Banks
Dr. Shilpa Sachdeva, Darshan M A , Dhathri Prabhu T.

AI-Integrated Supply Chain Management and Operational Efficiency in Urban Logistics: Structural Evidence from Bengaluru
Dr. Anitha B, Ananthika, Keziahal Stella. S.

Streaming Quality, Efficiency, Fulfilment, and Privacy as Drivers of OTT Viewer Satisfaction in Bengaluru
Sandhya M, Charan D, Sathish Nayak A

Employee Perceptions of Corporate Governance and Financial Performance in Bengaluru IT Firms
Subramanian B, Tarun paul, Swathi s.

Job Relevance, Trialability and Accountability in Applicants’ Adoption of AI Recruitment
Deepak Kumar N, Nayana R, Meghana MS

Business Analytics and Large Language Models as Drivers of Operational Efficiency in Insurance: Stakeholder Evidence from NFP and Opteamix
Dr. OmPrakash, Bhuvan L, Syed Khaleel Ur Rehman.

From Performance Dashboard to Strategy System: Balanced Scorecard Perspectives and the Strategy-Realisation Gap in Bengaluru it Firms
Dr. Anil PS, Syed Awyaz, Mohammed Sufiyan S.

Workplace Bedrotting as a Hidden Withdrawal Behaviour:Implications for Employee Engagement, Performance, and Retention in Banking
Dr. Anushree Singh, Arunima kalita, Prajwal MB.

Positive Work-Life Enhancement in Driving Employee Engagement in Bengaluru’s IT Sector
Sachitha Priyanka A, Pavithra SG, Akriti Singh.

Beyond Work-Life Conflict: How Positive Work-Life Enhancement Drives Employee Engagement in Bengaluru’s IT sector
Dr. Anitha B, Ganesh R J, Gagan J N.

Corporate Sustainability as a Driver of Perceived Financial Performance: Employee Evidence from ITC Limited
Deepak Kumar N, V Pranav Ganesh, Raveen M.

Responsible AI in Indian Banking from Operational Automation to Inclusive, Explainable and Accountable Financial Services
Deepak Kumar N, Hrithik JM, Dhruva A.

WhenApp Quality is Not Enough Perceived Value, Satisfaction and Loyalty in Student Digital Payments
Dr. E. Nagaraju, Sushmitha R, Suchitra G R.

A Study on The Service Architecture of Fintech-Enabled Investment Products Among Bengaluru Investors
Dr. OmPrakash, Nikhila G, Jai Sri D R

Role of Supply-Chain Practices on the Key Success in Pharmaceutical Manufacturing
Dr. E. Nagaraju, Karthik R, Naveen R.

Service Quality is Store-Contingent: Evidence from Organized Supermarkets in Mysuru, India
Rakesh Rao, Harshith A, Sujan M S.

When Growth Changes the Risk-Profitability Transmission A study on Indian public sector banks
Sandhya M, Anjali Teresa Cutina, N Prerana.

Orchestrating Artificial Intelligence Capabilities for Healthcare Performance: Evidence from Digital Health Organisations in Bengaluru
Dr E Nagaraju, Sradhanjali, Maria Sharon.

Impact of Financial Literacy on Resilience and Empowerment: Evidence from Women in Rural Bengaluru
Nuzhatul Abrar Siddiqua, Sathya Narayan, Tejas Reddy

Role of Robo-Advisory Adoption Among Retail Investors
Dr E Nagaraju, Kirana K J, Anushree H.

From Fintech Intention to Financial Empowerment: A Bengaluru Replication Framework with Calibrated PLS-Sem Results
Subramanian B, Nathasha B L, Sanya Kapse S.

Role of Fintech Readiness on Customer Satisfaction: a Study on Public–Private Banks in Bengaluru
Rakesh Rao, Shama Khan, Pooja S.

Unified Payments Interface and Payment Efficiency among Small and Medium Retailers: Evidence from an Indian Merchant Survey
Subhrasmita Acharya, Lavanya P, Nirmal N.

Impact of Role clarity and Trust on Behavioral Intentions among Patients and Healthcare Professionals
Nuzhatul Abrar Siddiqua, Gayathri S, Mohammad Bilal Ahmed.

Integrating Artificial Intelligence Tools in Teaching: Influence on Instructional Quality, Teacher Productivity, and Student Motivation in Indian Secondary Schools
Anitha B, Siddhant Annasab Arawade, Vittal K Kolli